DIGITAL MARKETING
Gone are the days when marketing was done through physical modes. Today, with the help of the internet and 24/7 connectivity, people are taking a digital shift. You can use different features of traditional marketing and can establish yourself digitally. This will make your marketing plan cheaper and will also generate faster results. It includes connecting and marketing to the customers through digital channels like search engines, email, website, and social media your product to generate a niche for your brand.
KEY COMPONENTS OF DIGITAL MARKETING
SEO
Search engine optimization (SEO) can generate more organic traffic to your website. It has three parts- On page, Off page, and technical SEO. Also, you can go for global SEO to target multiple countries at once or can go for local SEOÂ to get some local traffic.
SMM
Social media marketing (SMM) can help you glow socially. Platforms like Facebook, Twitter, Pinterest, Instagram, Tumblr, LinkedIn, and YouTube offers many paid promotions. You can quickly use marketing campaigns to combine organic efforts with sponsored content and paid advertising promotions on key social media channels and can easily reach a wider section of audience.
VIDEO MARKETING
This is one of the most visually, engaging, and interactive ways to present your content. You can showcase your product launches, events, and can provide educational content and testimonies. Youtube and Vimeo are the two most prominent platforms that can drastically change the way your content looks.
REPUTATION MANAGEMENT
It is a great way to generate a positive reputation for your business. Word of mouth plays an essential role and we can help you in getting a positive response through different platforms available. Many review sites can generate positivity for your business.
WEBSITE
You can quickly establish your brand online by having a great website. While doing so, Make sure that it is user-friendly, should be informative and should delivers a great content.
PAID ADS
SEO generates organic traffic and hence takes a lot f time. For a quicker lead generation, Run some paid ads taking help from SMM and watch how your business grows drastically. Google offers Google Adwords and other social media platforms also offer paid advertising options, to give the right exposure to your brand.
CONTENT MARKETING
This will include the creation of content and sharing it on different online platforms. The main aim behind this is to attract and retain different users so that you can get a huge audience. You can do email marketing, blogging, create articles, and can also take help from other features.
ANALYTICS
To do all these steps properly and to generate the desired results, You need to do an in-depth analysis of all the things. There are many free and paid analytics tools that can help you analyze and measure your marketing campaigns through website, blog, social media channels and paid advertisings. Also, you can use this to find your potential audience in each niche.
OTHER ESSENTIALS
PPC (pay per click)
CRM
Keyword analysis
Website audit
Competitor's analysis
Affiliate marketing
Product listing and store creation
Online communication and PR
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